Tuesday, April 10, 2007

Promoting tourism in Sibu, Sarawak

SIBU: Local tour operators here must have gotten the big picture of what they can do to package and market tourism products in the central region of Sarawak after witnessing three bus load of ‘second honeymoon’ tourists.

The package, now known as ‘Romancing Sarawak’, has been a combined work of Johor-based Anda Travel & Tours Sdn Bhd and Kuching-based Unicatay Travel & Tours Sdn Bhd.

The idea, apparently fresh here, has been well publicised in the local print media.

In its bid to promote Sibu as one of the best destinations for such packages, the two private tour agencies had worked with the state Tourism Ministry and Sarawak Tourism Board.

Continue reading at: Promoting tourism in Sibu, Sarawak

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