TAWAU: Sabah is set to reap about RM8 billion in revenue from its tourism industry from the expected 3.6 million tourist arrivals by 2015.
In stating this, Sabah Tourism Board's chairman Datuk Seri Tengku Zainal Adlin Tengku Mahamood said with the current 10 per cent annual increase on local and international tourist arrivals, coupled with the efforts of tourism industry players, the target could be achieved.
"There is no problem. It's a realistic target. You see our growth for the last few years is 20 per cent per annum, so we can really be there. We are maintaining our existing strategy and growth," he told reporters after attending the launch of the "Tawau To Kuala Lumpur" travel package campaign here on Tuesday.
The campaign was a joint effort between Tourism Malaysia, Malaysia Airlines and the Malaysian Travel and Malaysian Association of Tour and Travel Agents (MATTA) Sabah.
Tengku Adlin said Sabah had successfully promoted its rich nature tourism destinations like Kinabalu Park and its world-class diving spots of Sipadan Island for more than 10 years and these would continue to be its tourist attractions.
He said there was much more that Sabah could offer, including its rich flora and fauna as well as adventure tourism packages like water rafting, jungle tracking as well as observing wildlife in Kinabatangan.
In stating this, Sabah Tourism Board's chairman Datuk Seri Tengku Zainal Adlin Tengku Mahamood said with the current 10 per cent annual increase on local and international tourist arrivals, coupled with the efforts of tourism industry players, the target could be achieved.
"There is no problem. It's a realistic target. You see our growth for the last few years is 20 per cent per annum, so we can really be there. We are maintaining our existing strategy and growth," he told reporters after attending the launch of the "Tawau To Kuala Lumpur" travel package campaign here on Tuesday.
The campaign was a joint effort between Tourism Malaysia, Malaysia Airlines and the Malaysian Travel and Malaysian Association of Tour and Travel Agents (MATTA) Sabah.
Tengku Adlin said Sabah had successfully promoted its rich nature tourism destinations like Kinabalu Park and its world-class diving spots of Sipadan Island for more than 10 years and these would continue to be its tourist attractions.
He said there was much more that Sabah could offer, including its rich flora and fauna as well as adventure tourism packages like water rafting, jungle tracking as well as observing wildlife in Kinabatangan.
Continue reading at: Sabah to reap RM8bil from tourism by 2015
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