Saturday, July 02, 2011

Firefly may make Sibu its hub to capture East Malaysian market

SIBU: Firefly, which is aiming for a bigger share of the East Malaysian market, has plans to make Sibu its hub for the central region.

“Never say never. It is a question of time. If you look at hubs in Malaysia, it is the result of everybody working together. For example, in Penang, KL, KK and Subang, all industry players come together and not just the airline.

“Even businesses and those related to tourism industry, education and hospitality sectors come together. Only then, it can happen,” Firefly managing director Datuk Eddy Leong told The Borneo Post in an exclusive interview after the ‘Firefly celebrates its B737-800 inaugural flight from Kuala Lumpur to Sibu’ function here yesterday.

Leong said while they recognised such a need, more work had to be done for the plan to materialise.

“Infrastructure and products wise need to be considered. We have to take one step at time. Hence, for stage one, we will connect Sibu to the main hub/transit point.”

He explained that Firefly connects from KL while Maswings connect from Kuching and KK.

From there, he said they would slowly proceed to the second stage when Sibu matured into a destination for tourism and business.

Earlier, Leong described Sibu as a growth market.

Hence, for the start, they would roll out two flights daily to serve the local populace. He is optimistic that Firefly could help excite the local market given its low fare.

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